Emily Demirdonder - Director

Emily’s professional journey began in the aviation industry, where she worked as a flight attendant with Virgin Australia. This role gave her an early foundation in client service, teaching her the importance of empathy, patience, and clear communication. Operating in a fast-paced, highly structured environment required exceptional organisation and the ability to remain calm under pressure — skills that would later become the backbone of her leadership style at Proximity Plumbing.

Transitioning from aviation to business ownership, Emily quickly discovered that many of the qualities she had refined in the skies translated seamlessly into running a service-based company. She initially stepped into the business to assist William with marketing and scheduling but soon identified gaps where her skill set could add value. With a sharp eye for efficiency and a natural ability to connect with people, Emily evolved her role into full-time management, taking on responsibility for systems, client communication, and team coordination.

Over time, Emily built and now leads a strong office team of dedicated
administrators who support both the field technicians and the growing client base. Her focus has always been on creating a seamless experience for clients, from the moment a call is answered to the follow-up after a job is complete. She introduced consistent booking reminders, clear client updates, and small thoughtful touches like thank-you letters and follow-up calls — details that make Proximity Plumbing stand out in a competitive industry.

Emily’s experience has given her a holistic understanding of how every part of the business connects. She is not only involved in operations but also in shaping the culture and direction of the company. Her aviation background instilled in her the belief that service should always go beyond expectations, and this principle has become central to Proximity Plumbing’s identity.

Today, Emily combines her business expertise with her role as a mother of three, bringing balance, empathy, and resilience to her leadership. She believes that trust is built not just by completing a job well but by making clients feel supported at every step. Under her guidance, Proximity Plumbing has grown into one of the most respected plumbing companies in Sydney’s Eastern Suburbs, known for reliability, transparency, and genuine care.

For Emily, community is at the heart of everything Proximity Plumbing stands for. Having grown up in the Eastern Suburbs and now raising her own family here, she understands the importance of supporting the people and places that make this area unique. Emily believes that a truly successful business should contribute to the wellbeing of its community, not just through the services it provides, but through ongoing support, involvement, and care.

Under Emily’s leadership, Proximity Plumbing has actively supported local schools, sporting clubs, and community initiatives. Whether it’s sponsoring events, providing mentorship for apprentices, or donating time and resources to local causes, Emily ensures the company gives back in ways that make a real difference. These contributions are not about recognition, but about reinforcing the values of trust and connection that the business was built upon.

Emily is particularly passionate about mentoring young tradespeople and creating opportunities for apprentices to thrive. She recognises that supporting the next generation of skilled workers is vital not only for the plumbing industry but also for the community as a whole. By providing structured training and guidance, she helps shape careers while instilling the values of integrity and professionalism.

Beyond formal initiatives, Emily also encourages her team to carry this community-minded approach into their everyday work. Simple acts, like taking the time to explain a repair clearly to a homeowner or checking in on elderly clients, are ways Emily ensures the business makes a meaningful impact.

For Emily, giving back is not an afterthought — it is a responsibility and a privilege. She takes pride in knowing that Proximity Plumbing is seen not only as a trusted service provider but as an active contributor to the strength and spirit of the Eastern Suburbs